Popping-up everywhere

Choreographing local creativity

A colleague recently helped set up a creative collaboration between two friends: an architect and a visual artist. It took a couple of years to plot, and a few months to choreograph. It involved getting local permissions — mainly from land and building owners, rather than the local council. And there was plenty of other planning and logistics to ensure that the event — a sound-and-light show between buildings and across a couple of streets in North East London — was safe and fun for whoever bothered to turn up.

2000 people turned up! There was no marketing or promotion — just a flurry of emails and facebook posts a couple of weeks before. But some of these got picked up by local networking sites and a major on-line listing magazine — and suddenly they were inundated. Continue reading “Popping-up everywhere”